Unlocking Exponential Value Creation with the Power of Link and Leverage Thinking


In today's fast-paced and interconnected world, the ability to create value and drive innovation is more crucial than ever. 

But how can individuals and organizations stay ahead of the curve and achieve outsized results?

 The answer lies in embracing the powerful mindset and mental model of "link and leverage" thinking. At its core, link and leverage is about seeing the world through a lens of possibility and potential. It's about looking beyond the obvious and finding hidden connections between seemingly disparate elements. By identifying and linking together ideas, resources, people, or technologies in novel ways, we can create new solutions, products, and opportunities that would otherwise remain untapped. 

 But linking is only half the equation. To truly unlock exponential value creation, we must also master the art of leveraging. This means taking those linked elements and finding ways to maximize their impact and reach. Whether it's scaling up a solution, applying it to new domains, or using it as a platform for further innovation, leveraging allows us to multiply the value of our linked creations and achieve results far greater than the sum of their parts. Visualizing link and leverage through the powerful metaphor of a double loop can help us internalize and apply this thinking more effectively. 

The first loop represents the exploratory and generative process of linking, where we continuously seek out new connections and combinations. 

The second loop represents the execution and amplification process of leveraging, where we optimize and scale up our linked creations for maximum impact. But the true power of the double loop lies in its iterative and cyclical nature. By feeding the insights and results from each round of leveraging back into a new cycle of linking, we create a virtuous cycle of continuous improvement and exponential growth. Each iteration builds upon the last, compounding the value created and propelling us forward into new frontiers of possibility. So how can we cultivate a link and leverage mindset in our own lives and work?

 It starts with curiosity, openness, and a willingness to experiment. We must train ourselves to see beyond the obvious, to question assumptions, and to explore novel connections. We must also develop the strategic acumen to identify which linked elements hold the greatest potential for leveraging and impact. But perhaps most importantly, we must embrace the iterative and cyclical nature of the process. 

Link and leverage thinking is not a one-time event but a way of being and doing. It requires a commitment to continuous learning, adaptation, and growth. By embedding this mindset and mental model into our daily practices and organizational cultures, we can unlock a wellspring of innovation and value creation that will propel us forward into a brighter, more abundant future. So let us embrace the power of link and leverage thinking, and let us dare to dream big and bold.

Meta Fusion Design, which is an integrated framework of three proven disciplines: Strategic Doing, Performance Driven Change and Design Thinking. Link & Leverage is one of the principles of accelerating value creation in the social or commercial domains.


For in a world of limitless possibility, it is those who can see the hidden connections and leverage them for maximum impact who will shape the course of history and create a better tomorrow for all.

I would like to present this perspective as a ThoughtSpark to jump start ideation and action.


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