Why Hex-Level Geospatial Analytics Matters for Lumen B2B Reinvention - Foresight Exploration | Ideation | Round 1


That’s a powerful and future-forward line of inquiry — yes, modern geospatial analytics at the hex level (like H3 from Uber or S2 from Google) could be a game-changer in Lumen’s B2B reinvention.

Here’s a strategic breakdown of how and where it can be used in the reinvention journey:


Lumen's B2B reinvention revolves around shifting from being a legacy network provider to an AI-first, edge-enabled platform. That demands hyper-local, data-driven, real-time intelligence — exactly where hex-level geospatial analytics shines.


📌 Compelling Use Cases for Lumen (B2B Focused)

1. Precision Market Intelligence & Demand Modeling

Use Case: Identify and prioritize micro-geographies with the highest opportunity for:

Fiber upgrades

Edge compute zones

Private 5G rollout

Smart city solutions


Value: Move from ZIP or census-block targeting to block-by-block, campus-by-campus, or industrial park-level targeting. Helps sales prioritize highest ROI zones.


2. Location-Based Enterprise Segmentation

Use Case: Classify hex zones by dominant business type (e.g., healthcare corridors, logistics hubs, manufacturing belts, startup ecosystems).

Value: Curate tailored offerings (e.g., AI + Edge for logistics vs. managed security for healthcare) with regional go-to-market plays.


3. Fiber Build vs. Lease Optimization

Use Case: Use geospatial overlays of infrastructure, business density, and potential revenue to drive build vs. lease decisions at the hex level.

Value: Improve ROI on infrastructure investments and reduce stranded capacity.


4. Edge Zone Placement Strategy

Use Case: Strategically place MEC (Multi-Access Edge Compute) zones or micro data centers in hex areas with high B2B edge demand (e.g., logistics corridors, IoT clusters).

Value: Lower latency and cost for customers while maximizing compute resource utilization.


5. Network Reliability & Risk Modeling

Use Case: Overlay fiber health data, outage history, disaster-prone areas, and SLAs onto hex grids.

Value: Predictive maintenance, SLA guarantees, and resilience-as-a-service for high-value B2B clients (e.g., hospitals, banks, government).


6. Smart City + Public Sector Engagement

Use Case: Partner with municipalities to map underserved areas, broadband deserts, or IoT sensor gaps (e.g., traffic, utility, public safety) at granular levels.

Value: Position Lumen as the infrastructure partner of choice for smart city transformation grants (IIJA, BEAD, etc.)


7. B2B Ecosystem Intelligence

Use Case: Track clusters of partner businesses (e.g., AWS, Azure, Cisco) and their deployments to uncover synergies and joint go-to-market zones.

Value: Co-invest in geo-targeted growth corridors where Lumen + partners = 1+1=3


8. Real-Time Service Availability Maps

Use Case: Use live GIS + H3 layers to power dynamic dashboards for enterprise customers to check:

SLA compliance

Available services

Latency metrics

Future upgrade paths


Value: Improves transparency, trust, and self-service B2B sales


🌐 Strategic Enablement Steps

1. Adopt a spatial index like Uber's H3


2. Unify internal network, customer, and sales data at hex level


3. Partner with geospatial AI platforms (e.g., SafeGraph, CARTO, Esri)


4. Enable GTM teams with interactive map-driven opportunity dashboards


5. Use this for cross-functional planning: sales, engineering, marketing, finance


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